Want to help Jordan Murray with her very first book cover decision? Jordan is the daughter of a friend of mine, and we recently met to talk over first novel (a fantasy) and her decision about whether to submit to publishers or to strike out into the exciting wilderness of self-publishing. Now she has decided to self-publish and just asked me what I thought of her choices of cover. So now you can throw in your own two cents as well. Keep in mind that it needs to appeal to readers of fantasy.
Step one. Go to
99 Designs and look at her four potential covers by four different artists and decide which you like (and why, if you know why!) You can leave a message there. (Or you can click on these images to enlarge. Also, click on the names to see more work by each cover artist.)
Step two. And, if you like, come back here and see what I thought about which cover would be more effective in drawing readers.
And then step three. Tell me why I'm wrong or right.
Please don't read my comments first, as they'll affect your own thinking. After all, I'm no expert, just a writer who has sometimes had a little say over the cover artist used--and sometimes not. I have sometimes gotten to pick a cover in just this way, and I've always enjoyed the process.
Update: Now I realize that changes are possible, I might just change my mind! I'd be inclined to tweak any one of these quite a bit.
And if you are a fantasy fan or know someone who is, share! Jordan is a bright, lively young woman, and I'm curious to see what tale she has told. The book will be out soon.
1. I wish the figure was more detectable--it almost looks like tree roots in the smaller image, and even in the large one it takes seconds to read the image. That's not good, though I think this one has a certain charm (human beings always like a spiraling path, I find--the golden ratio at work?), and it looks pleasantly like pastels. It's absolutely clear what the genre is from the lettering and the image. Somehow the castle reminds me of a certain type of spider, so that's interesting but probably just me. I'm dimly wondering if some people will feel that the wagon looks too much like a Conestoga, so that you have two genre-thoughts clashing. Not sure. (p.s. Decimal in the wrong spot.)
2. I fear this one is too all-around dark--the image is not easily readable, even when you blow it up to large size. For selling online, it seems hard to grasp. It's more elegant, but it's subdued, and I'm not sure that's what a writer wants for this genre. The image reminds me a bit of Arthur Rackham, a thing I like. On the cheesy-to-elegant fantasy scale, it's firmly not-cheesy, which I like, but it still strikes me as maybe not the best for hauling in reader-fish. Maybe not enough light-and-dark contrast between title and background? Maybe too busy and fussy? When cut down to small size online or in a catalogue, it might be too hard to discern its intent and elements.
3. I like the way the "magic" element crosses. the spine. And the human figure is appealing to readers. (My agent criticized FSG's hardcover jacket for
Catherwood as not having a human element at all--just forest, no figure in a story about a woman lost in forest. He liked some of the other versions better.) I think it may be a bit of a mistake to have a title with the word
horn cover his crotch! On the other hand, given the nature of readers, maybe it's not! Never mind! Okay, I'd think about that issue, especially if you could get the cover artist to swap main title and your name. But now it's bothering me less. I would say that this one is much more modern-looking, and by that I mean the title font and color, the angled body and our angled viewpoint in looking down slantwise on the figure, and the abstracted (but magicky) background. Everything has good visibility, and the image and title would be readable in small size or in black and white. I tend to think this one fulfills what a jacket or cover is meant to do, but it may be too young. It probably would set up for future covers--she would be doing a main figure on the trilogy fronts, as in the Dillons' jackets and covers for the Garth Nix Abhorsen trilogy. But is it too y.a.?
4. This one has human beings in transformation (genre clarity there, and the lure of the human--and the faces are quite individualized) and also a lot of clarity on the nature of the book, and those things are valuable elements to consider. But the coloration strikes me as too muddy and murky for the author's purposes. The shadowy effect may or may not suit the story, but it surely makes reading the image a little more difficult for potential readers when seeing the cover at a smaller scale. But it is lighter behind the title.... If I were the author, I would shrink the image down to an inch or 3/4" and see what I saw--for that matter, I would try shrinking them all down and considering them in that way. Might be a help.
Upshot: I'd change the coloration of #4, make it less murky, go for more light and dark contrast and a different dominant color, make the copy more readable on the back. Right now it's not that readable. #3, I definitely would consider whether it is too young, though it does a lot of the things desired--clarity, balance of light and dark, etc. But if it's too young, yes, out. It does look y.a., the more I look at it. And #2 would have to be less dark and less detailed. And #1: I'm still thinking about the dratted wagon. And the guy who looks like tree roots at small scale. But it has some charm.
Painter Yolanda Sharpe votes for #4... And I'm more in favor of that one now that I know some changes can be made. I still don't think it's clear enough at the small scale we often meet online. And that remains important.
Just call me indecisive, I guess....
Postscript: A certain well known cover critic weighed in for #4, with a vote for a slightly modified #4, which he thought "dramatic and eye-catching at thumbnail size." That's the challenge now, I suppose, to have a cover that will stand up to being enlarged or shrunk down to postage-stamp size.
