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Corey Mesler, the Kilroy of books! |
Today novelist, short story writer, poet, and bookseller Corey Mesler talks about publishing with small presses and selling small press books.
You can find out about his many books (and many publishers) and Burke's Books, the Memphis bookshop he owns with Cheryl Mesler, at his website, http://www.coreymesler.com/, and at http://www.burkesbooks.com/. Signed copies of his books are always available through the store.
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Corey and Cheryl Mesler, co-owners of Burke's Books in Memphis |
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The first of his many books, a few of which are shown here. |
Corey: The positives about small press publishing, in my experience, are passion and creativity. There are a lot of good folks doing good work for no other reward than seeing writers and their work reach readers. And some small press books are lovely creations, the work of real book artists. As more and more of the big houses make cheaper and crappier books, books made of paper and cardboard and spit, the lovingly created small press book, often, shines in comparison, or at least holds its own.
The downside to small press publishing is simple: one doesn’t get as wide a distribution. Every writer wants as many readers as possible. Every writer wants attention from the few remaining book review sources, and perhaps a well-placed ad in these same sources. Small presses, due to limited funds, simply don’t have the ability to promote like the big guys do. Though the truth is, possibly, that the big guys aren’t as supportive as they used to be either.
Which dovetails into your second question: it’s hard for small presses to make sure their wares reach bookstore shelves for these same reasons. Bookstores, especially the brick and mortar ones, have limited space, and that space is gonna go to the heavily hyped books, more often than not. But, thank God, there are great independent bookstores still left in America. There you have a wider range of choices. As the owner of a very small, cash-strapped, independent, locally-owned bookstore, I would love to give more space to small press books. As a proud small press author I try to read more of the work coming from small presses and hence try to sell more. But, I won’t kid you: it’s tough these days. It’s tough, really, to sell anything in our little brick and mortar shoppe. I ask you this question in return: what happened to browsing? That to me seems to be a core question. What happened to the readers who like to go into stores and discover something new simply by poking around?