Would have been helpful to arrange for a gigantic stone statue to shoulder its way from Lake Otsego, waterfalls pouring from its chest and thighs, followed by reeling birds and the coils of our lake monster. He might flog books door to door like a big Fuller Brush Man who can't take no for an answer. Would be good. Effective, at any rate. And everybody local wants to see what the shy lake monster really looks like. (One of the characters in Thaliad does catch a glimpse of the monster.) Imagine a basalt army of golem-like book salesmen, each with a Santa-pack of books, led by a stone captain, lake monster flung around his neck as a living scarf.
The air is dark and pouring outside, lake blurring into louring cloud and ground and sky... Could be a scene from the start of Thaliad.